Partnernomics PartnerMatch AI

Before you begin…

This assessment is more than a form — it is the strategic input engine behind your PARTNERNOMICS® AI readout.

Your answers directly shape your partner ecosystem analysis, Top 10 partner recommendations, and operational readiness feedback.

Be specific. The more clearly you describe who you serve, how you create value, and where partners fit into your deals, the stronger and more accurate your results will be.

You do not need deep internal or tribal knowledge to complete this form.

Answer based on your best understanding of the business
Use the company website or LinkedIn as a reference if needed
Focus on how the company creates value, sells, and wins deals
When unsure, choose the answer that is most strategically useful

Tip: This is a strategy exercise — not a test of perfect accuracy.

You may answer based on your ideal future-state business if that is more useful than describing only your current state.

SECTION 1: Strategic Intent

What’s your primary goal with this assessment?Understand my partner-readinessIdentify new partner categories / typesPrioritize a short-list of specific partner targetsPrepare for an upcoming event / campaignOther

How important is this objective?Critical (0–3 months)Important (3–6 months)Strategic (6–12 months)Exploratory

If you could improve ONE outcome through partnerships in the next 6–12 months, what would it be? *Choose the outcome that would create the biggest measurable impact.Generate net-new qualified pipelineIncrease win rates in competitive dealsExpand into a new vertical or marketIncrease average deal sizeImprove integration coverage / product depthStrengthen enterprise credibilityReduce sales cycle lengthImprove retention / expansion revenueBuild a formal, scalable partner program foundation

What is currently blocking this outcome?

If you had to double revenue through partnerships in 18 months, what is the biggest constraint holding you back?Be honest. What’s missing — pipeline? credibility? integration depth? executive alignment? partner incentives? internal bandwidth?

SECTION 2: Company & Contact Basics

Company name *

Company website *

Company LinkedIn Page (Optional)This is your company’s LinkedIn profile page

Full Name *

Your Role / Title *

Work Email *

Your LinkedIn Profile URL (Optional)This is your personal linked in profile

Headquarters location

City

State/Province

Country

OFFERING & ICP

Describe your core value proposition (Be specific) *Who is it for? What measurable outcome do you drive? What makes you different from alternatives?

What category best describes your primary offering? *Choose the ONE category that drives the majority of your revenue today.

What is your PRIMARY target segment? *

Industry focus (choose up to 3)Select your primary industry first, then optionally add a 2nd and 3rd.

Primary industry (most important) *Your #1 industry focus today.

Secondary industry (optional)Choose a different industry than your primary. Add a second industry if it meaningfully represents your go-to-market.

Tertiary industry (optional)Choose a different industry than your primary/secondary.

Ideal Customer Profile (ICP): who is your best-fit customer?Include typical titles, company size, industries, regions, and key pains you solve.

CURRENT GTM & PARTNERSHIPS

How do you acquire most of your new customers TODAY? *

Are you currently generating revenue?YesNo (pre-revenue)

Roughly what % of new ARR / revenue comes from partners today?

How would you rate your overall partner program maturity?

IDEAL PARTNER PROFILE

Which PARTNER TYPES are you MOST interested in? *

Which PARTNER CATEGORY ARCHETYPES are you MOST interested in?Think in terms of partner archetypes (e.g., technology platforms, service providers, marketplaces, associations, finance partners). You’ll have the option to select industry-specific partner categories later.

What OUTCOMES do you want partnerships to drive? *

What VALUE do you believe YOU provide to partners? *

How can the savings or budget you unlock be used creatively with partners?For example, using savings to: Fully or partially fund a partner’s platform (e.g., TMS, AI, multi-carrier, WMS) – Offset the cost of a corporate sponsorship or joint campaign – Direct a portion of savings to ESG / CSR initiatives (e.g., K–12 education, community programs)

Pro tip: The partners you list here are your “gold standard” logos. PartnerMatch AI™ uses them as signals for what “good” looks like for you.

Include 3–10 companies you’d happily clone as partners.
They should look and feel like your ideal ICP (industry, size, motion, buyer).
We’ll use them to find similar-but-new candidates in the same swim lanes.

Who are your BEST existing partners today? (3–10 companies)List 3–10 of your best current or recent partners (logos you’d happily work with again). We use these as positive signals to find look-alike partners—not to suggest the same companies again.

Use this to keep the wrong logos out of your Top 10. You can exclude:

Existing partners you don’t want re-suggested
Direct competitors or “frenemies”
Whole categories like “Fortune 100”, “parcel carriers”, “Big 4 consulting firms”

We’ll hard-exclude these and use them as signals to find safer, similar partners where it makes sense.

Any specific companies we should EXCLUDE from recommendations?List existing partners, customers, competitors, or “no-go” logos we should avoid suggesting (comma-separated company names is fine).

Are there any PARTNER CATEGORIES we should AVOID recommending?Select any categories that would be a poor fit or conflict with your strategy. We’ll avoid these when suggesting partners.

Describe your ideal partner in 1–2 paragraphs. *Include ideal size, business model, target customer overlap, and the role you want them to play in deals.

INDUSTRY SELECTOR & ROUTING

This section is about the industries your customers are in, not how your own company is classified. Pick the industries that represent most of your current revenue (it’s okay to choose more than one).

Which of these best describe your business model? *

Logistics & Supply Chain

Logistics Role & Focus

Which best describes your LOGISTICS ROLE? *

What are your TOP 2–3 logistics offerings or services?E.g., parcel audit & recovery, managed transportation, eCom fulfillment, cross-border solutions, TMS platform, etc.

Shipping Profile of the Customers You Serve

If you are a logistics or technology provider (3PL, parcel audit, TMS, etc.), answer these based on the typical or ideal customers you serve. If you are primarily a shipper/brand, answer based on your own shipping profile.

Approximate ANNUAL SHIPPING SPEND (all modes) of your typical or ideal customer?Think about the shippers you’re built for. If your sweet spot is customers spending $5M–$20M annually on parcel/freight, pick that band.

Which MODES do your typical or ideal customers use?

Who are the PRIMARY CARRIERS your customers typically use?Select the carriers you most often see in your customers’ shipping profiles.

What are the TOP 3 logistics pain points you see most often with your customers?Answer from your customers’ perspective — where do they hurt the most before you help them?

Logistics Tech Stack

Which of the following systems do you or your customers typically use?Include platforms you integrate with or commonly see in your customers’ environments (TMS, WMS, multi-carrier, ERP, BI tools, etc.).

Logistics Partner Targeting Preferences

Select the what (solution areas/platforms) and the who (partner types) so we can generate better targets.

Which logistics SOLUTION AREAS do you want partners to support?Select the operational areas or platforms you want to improve (the what). Examples: rate optimization, TMS/WMS, multi-carrier shipping, last-mile, returns.

Which TYPES OF LOGISTICS PARTNER ORGANIZATIONS do you want?Select the kinds of companies you’d like as partners (the who). Examples: 3PLs, carriers, freight brokers, forwarders, software vendors, advisory firms.

What should your ideal logistics partner BRING to the table?

What do YOU offer that makes you a strong partner in the logistics ecosystem?Include your sweet spot (e.g., parcel spend ranges, lanes, industries), unique capabilities, SLAs, technology strengths, etc.

Geography & Coverage

Where can you effectively SERVE customers today?

Are there ANY geographies or lanes where you have a special ADVANTAGE?E.g., “strong cross-border US–Canada,” “EU D2C,” “APAC inbound,” etc.

Deal Structure & Engagement

What PARTNER COMMERCIAL MODELS are you open to?

Typical SALES CYCLE length for your offering?

What INTERNAL RESOURCES can you commit to making partnerships successful?

IMPLEMENTATION, RESOURCING & CONSTRAINTS

What is your PARTNER PRIORITY for the next 6–12 months? *

What is your APPROXIMATE budget or flexibility for partner-related investments?

How long have you been intentionally building partnerships or an ecosystem?Helps the AI estimate partnership lifecycle maturity (e.g., exploration vs. operational).

FINAL PRIORITIES & CONTEXT

If PartnerMatch AI could ONLY get 1–2 things right for you, what would they be? *Anything else we should know before generating your analysis?

PARTNERNOMICS® – Ecosystem & Readiness Assessment

Before you begin…

SECTION 1: Strategic Intent

PARTNERNOMICS^® – Ecosystem & Readiness Assessment